Be ready ‘4’ the next Galaxy: Samsung “unpacked” launch event in New York this Thursday


“The Radio City music hall in New York has showcased stars from Michael Jackson to Lady Gaga, but on Thursday the headline act will be the world’s next blockbuster smartphone”.


In a bold, strategic Apple esque marketing-presentational move taken by Samsung electronics, it is understood that this year, for the first time, the Korean manufacturer they shall be launching their next generation smartphone, the “Galaxy S4” at a large venue in New York with high attendance of critics, technology likeminders and the android developer community to witness the launch and, as Samsung put it, a lavish “unpacking” of their latest piece of kit.

This, conveniently, for those who can’t attend, is available via live stream this Thursday at 7PM (North American time) on Samsung’s official Youtube channel and Facebook page:

Check out the latest advert for the Galaxy S4, in which Samsung have incorporated a shiny inside gold opening to a white box with the title, “unpacked”, detailing the unveiling of the new “4” model. The advert essentially brands the upcoming smartphone as a quality piece of hardware, which puts forward the concept of the phone through the psychology in a young child, whose curiosity and product desire are played with, tapping in to the ‘consumer psyche’, much for audiences to be left wondering and wanting more:

Credits go to user WSJDigitalNetwork:

Another example of Samsung’s new global approach to marketing campaigns has seen them endorse their product line of smartphones now with high ‘A-list’ Hollywood celebrities, which , quite wittingly, picks up on in the advert, as you will see. In the “2 minute, $15 million Super Bowl advertisement….during the 4th quarter of th big game“, the smartphone provider reached a global audience to help establish their “Galaxy” smartphone as ‘cool’, and essentially, to attain an ‘anyone and everyone’ brand appeal, something Apple has always been able to retain throughout the years with such flair through their mass targeted promotions and Hollywood advert production values.


In a smart move to promote ‘the next big thing’, the advert focuses on the two actors, Paul Rudd and Seth Rogan to debate in a board meeting at a Samsung HQ building on what can be done to launch the ‘big thing’ (which at this point is the Samsung Galaxy S4, being launched on the 14th March 2013).

Credits go to user samsungmobileusa:

With rumours swriling over the specs, it is expected
that the Korean manufacturer shall gs4deliver capabilities which trimph far over it’s predecessor, the “Galasy S3”. Previously launched in Earls Court, London during May of 2012, the Samsung Galaxy S3 has arguably played as a hot contender against the dominant thread of Apple’s Iphone devices,
escpecially in the last few sales quarters of 2012’s financial year, where it was reported that . Salvador Rodriguez, of LA Times, reported online in 2012 to find “the South Korean company outsold its California counterpart during the third quarter
ended in September, selling more than
twice as many devices as Apple.”


So what are we in ‘4’?:

One of the many mock concept
draw ups of the S4 shared online (above right)

Recent reports have confirmed a screenshot of the stock android interface, known as “Jellybean” – used on the Samsung Galaxy S4 device demonstrating a new feature, dubbed “smart scroll”. What this is believed to be capable of is to be able to intuitively track the user’s eye movements, where the “phone can apparently scroll based on a user’s head angle. This will work in browsers and emails.”

(Source: Tech Crunch, March 6th 2013-

Another concept idea for the upcoming smartphone has emerged in video form since going viral on social media and YouTube since December, ranging from ideas including a ‘projection laser keyboard dock’ and an ‘ultra thin design’:

Credits go to user rozetked:

Sourcing from the Guardian technology blog, Juliette Garside confirms from her knowledge that the latest S4 model will boast a 5 inch display, a 13 megapixel camera and, remarkably, an “eight-core processor“, which even most current smartphones do not possess in the current advanced smartphone tech climate. This leaves many consumers to wonder where Apple will ‘kick back’ at Samsung in the future with fresh, new user interface improvements and a general facelift of the hardware, as was found that the latest model, the ‘Iphone 5’ (launched September 2012), only offered very minor improvements that were not ‘upgrade-worthy’ for those who currently held a model preceding, being the Iphone 4s, or older, Iphone 4. which launched back in the UK last September.

What seems to be a major fact in whether Samsung triumph over their major neck and neck competitor, Apple, with the upcoming launch of Samsung’s Galaxy S4 on March 14th 2013 in New York, is whether they can retain customer loyalty, something, identified recently as an important factor in a strategic analytics study, which has not been keeping up well in Apple’s court of the smartphone fight.

Taken from a recent March 2013 “Seeking Alpha” reports:

“a study done on October 25, 2012 by Strategy Analytics found that
customer loyalty in iPhone users declined for the first time
in 2012. In 2011, a incredible 93% of iPhone users said that
they would make the iPhone their next phone. In 2012, loyalty
was on the decline, dropping to “only” 88%.

Watch out for the “Unpacked Event” , this Thursday, live from New York.

Samsung’s previous flagship smartphone launch, at Earls Court in London, May 2012 for the “Galaxy S3”:

Credits go to user DigitalPhoneCompany;

June 2012 review of the Samsung Galaxy S3:

Credits go to user SoldierKnowsBest:

Photo Credits:×600.jpg

Categories: Technology Report


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